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HSBC thinks ad income would remain the cornerstone and maintains “Buy” on Zomato while raising the objective by 29%

<p>The CEO of Zomato just became the first person in India to receive an Aston Martin DB12 in person. Furthermore, HSBC maintains its buy rating on Zomato shares despite the ongoing controversy surrounding his purchase of an Aston Martin.</p>
<p><img decoding=”async” class=”alignnone wp-image-501275″ src=”×422.jpg” alt=” hsbc thinks ad income would remain the cornerstone and maintains buy on zomato whi” width=”994″ height=”560″ title=”HSBC thinks ad income would remain the cornerstone and maintains "Buy" on Zomato while raising the objective by 29% 9″ srcset=”×422.jpg 750w,×432.jpg 768w,×220.jpg 390w, 1024w” sizes=”(max-width: 994px) 100vw, 994px” /></p>
<p>An optimistic view for Zomato is presented in a new study from HSBC, which includes significant changes to order growth rates and revenue predictions. According to the research, the prior target price of Rs 163 has been increased to Rs 200, indicating a significant 25% upside.</p>
<p>According to the analysis, Blinkit’s order growth rates for the fiscal years 2024–2027 will increase to 25.4% from the previous 21.4%. Furthermore, the gross order value (GOV) increase for the same period is revised in the report from 23.2% to 27.3%.</p>
<p>HSBC projects that the overall advertising expenditure in India will rise from its present level of USD 13 billion to around USD 18 billion by the fiscal year 2027, in line with the nominal GDP growth rate over the following three years.</p>
<p>The analysis projects that by fiscal year 2027, digital advertising will account for 44% of total advertising expenditure, up from its current percentage of 38%. Industry consensus, drawn from the IPSOS State of Marketing Report, points to the possibility of an even larger proportion.</p>
<p>Nowadays, search engines (like Google), video platforms (like YouTube), and social media channels (like Facebook and Instagram) account for the bulk of digital spending (80%+).</p>
<p>Although e-commerce and other platforms presently get 15% of digital expenditure, the survey predicts that Zomato will reach 18% by the fiscal year 2027.</p>
<p>The study highlights that, in contrast to other platforms like social media, digital advertisements on e-commerce or quick-commerce platforms like Blinkit provide improved monitoring possibilities. Spenders are thus anticipated to keep allocating more of their advertising funds to these observably efficient and clearly traceable platforms.</p>

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